A Modeling Process
by Billy Caughey Introduction Have you ever been called a data wizard or witch doctor? I have! Let me give you an example of this. I used to work with a domain expert who had a jokester and jovial side. On one occasion he asked for a very sophisticated data analysis. He jokingly said, "Billy, don't you just have a Stata button you can push and produce the results?". We both laughed because I knew he was joking; however, that moment has stayed with me. This domain expert had some knowledge of statistics and knew this wasn't how it worked. Unfortunately, I would argue for ever one domain expert or business leader that knows how difficult analytics can be, there is at least 10 who do not. So, what in the name of wizardry is the secret? It's really quite simple. It's knowing a modeling process that can structure your efforts. A modeling process can help put everything into perspective, define timelines, and help understand how to present results back to...